Oprah Has One
Oprah Has One
Oprah Has One
Oprah Has One
Oprah Has One
Oprah Has One
Oprah Has One

Oprah Has One

Project M, 2007

Description

The “Oprah Has One” campaign was conceived and designed by a young group of designers who were part of the Project M 2007 team. Convinced that design could have a significant and meaningful impact on the world, they traveled to Hale County, Ala., home of the Rural Studio for architecture and one of the poorest counties in America. When they discovered that 1,000 households did not have access to clean water, they decided to raise awareness and money to buy water meters and connect these families to the public water system. One hundred houses have been connected so far.

Collections: AIGA 365: 29 (2008)
Discipline: Promotional design and advertising
Format: Direct mail

Credits

Design firm
Project M
Creative director
John Bielenberg
Art director
Project M Advisors
Designers
Ben Barry, Tim Belonax, Laura Prelle, Ellen Sitkin, Wendy Smith, Dana Steffe, Sagarika Sundaram, Nate Turner
Photographer
Various
Printer
The Democrat-Reporter
Printing method
One-color offset
Typeface
Stymie
Client
HERO
Loading...
Loading...