This Is Fort Apache

This Is Fort Apache

MCA Records Creative, Universal City, California, 1996

Description

This package was created to introduce the Fort Apache recording label and explain its past. As the first sentence of the text says “born out of the original punk, do-it-yourself spirit,” we decided to create a new package as opposed to conforming to an existing one. The idea was simple: take people on a trip to Fort Apache, starting with an aerial view of Cambridge and the Boston area, through the neighborhood, carry them over the fence at the entrance, and then into the studio. The materials we chose were recycled and a little raw— a little like the bands, and in line with the politics of the principle.

Collections: Sound Off: The Top 100 CDs, Music Videos and Print Collateral
Discipline: Package design
Format: Package, Album cover

Credits

Design firm
MCA Records Creative
Art director
Tim Stedman
Designers
Robin Cottle, Todd Gallopo, Pia Koskella, Tim Stedman
Photographer
Michael Wilson
Copywriter
Karen Schoemer
Typeface
Franklin Gothic
Printer
AGI
Paper
Chipboard
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