Metallica, Death Magnetic
Metallica, Death Magnetic
Metallica, Death Magnetic
Metallica, Death Magnetic
Metallica, Death Magnetic
Metallica, Death Magnetic

Metallica, Death Magnetic

Turner Duckworth, San Francisco, California, 2008

Description

To provide an integrated marketing launch for all packaging and promotional pieces, we reworked the classic Metallica logo, created a signature typographic style, and extended the concept to various materials including a flag, a coffin-shaped special edition and a vinyl boxed set. A design kit including logos, imagery and graphics was distributed to the band’s record companies to produce promotional materials around the world. 

Juror Notes

Sells out without selling out. It’s a corporate identity that doesn’t look corporate. Dead on! 

Collections: AIGA 365: 30 (2009)
Discipline: Brand and identity systems design
Format: Brand and identity systems, Logo
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