Waitrose Canned Vegetables and Pastas
Waitrose Canned Vegetables and Pastas
Waitrose Canned Vegetables and Pastas

Waitrose Canned Vegetables and Pastas

Turner Duckworth, San Francisco, California, 2006

Description

Juror Notes

“Admirable restraint elevates mundane pantry staples to minimalist works of art.”
“So nice and simple—refreshingly free of clutter, claims. I imagine it would stand out on supermarket shelves and look equally good at home; probably makes ‘family’ shopping easier. Kid-friendly photos.”
“I liked the simplicity of the line, which runs counter to most supermarket packaging and will effectively stand out on the shelf.”

Collections: AIGA 365: 28 (2007)
Discipline: Package design
Format: Package

Credits

Design firm
Turner Duckworth
Creative directors
Bruce Duckworth, David Turner
Designer
Sarah Moffat
Photographer
Andy Grmshaw
Client
Waitrose
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