“This is neither plastic nor English.” We wanted to create a tote that was unique, while acknowledging that it doesn’t stray far from existing didactic canvas bags. Without overstating the importance of environmental impact, this series of bags is sort of a tongue—in-cheek nod to just that. It was given as a holiday promotion. 

A promotional piece I would actually enjoy having and using! Fresh and easy typographic application with a beautiful color palette. Materials and printing technique also appreciated; a nice quality piece.

The material choice, casual folky illustration style, and environmentally hip copy make this tote make sense in all ways.

Small copy is fun. Bold graphics are refreshingly surprising and provide nice energy.