In order to promote its motorcycle racing team in Europe, Lucky Strike called upon Bates Advertising and Two Headed Monster to create a campaign that would attract a younger and hipper demographic. The fruition of this labor is the Team Lucky Strike Suzuki “Physics” spot, which combines fast-paced graphics and music with the immensely popular sport of Formula One motorcycle racing. This successful spot promotes the Lucky Strike product while simultaneously appealing to and entertaining the target demographic.