Vogue’s First Reader

Vogue’s First Reader

Oscar Ogg, New York, New York, 1942

Description

Juror Notes

When I read these words in the catalog, I will discover who printed this book; and I will learn at that time whether I am displeasing a friend when I say that this might have been considered an excellent book if only the printer had done well by the designer.

I think the book is interesting because the designer has faced his problem with imagination. The large format is suggestive of the large format of the magazine from which the material is taken. The widely leaded Bodoni type is pleasingly complemented with the bold type used for the running head and the bold script used at the beginning of each story. The pages are fine and free and open and inviting. But the composition is horrific, since the eye must take an enormous leap from word to word; and the presswork is horrific, some pages being black and some pages gray.

George Macy

Collections: Fifty Books of the Year (1943)
Discipline: Book design
Format: Book

Credits

Designer
Oscar Ogg
Editor
Frank Crowninshield
Size
6.75 x 10 inches
Pages
576
Price
$3.50
Typefaces
Linotype Bodoni Book, 12 point, 4 point leading, hand lettering and Ultra Bodoni (title page), Ultra Bodoni and Typo Script Extended (other display), 30 x 45 picas
Compositor
Ruttle, Shaw & Wetherill, Inc.
Printer
Montauk Book Manufacturing Company
Printing method
letterpress
Paper
Warren Eggshell, eggshell antique, sub. 50
Binder
Montauk Book Manufacturing Company
Binding
Smyth sewn, bound between boards covered with Holliston Record Buckram
Stamping
black and cerise inks (on binding)
Publisher
Julian Messner, Inc.
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