Crane’s Standards of Excellence
Crane’s Standards of Excellence
Crane’s Standards of Excellence

Crane’s Standards of Excellence

Chermayeff & Geismar Inc., New York, New York, 1996

Description

“Standards of Excellence” was created to help businesses and designers take advantage of paper’s powerful potential as a marketing tool. It serves as a convenient reference manual to help shape successful letterheads, business cards, and other elements of a stationery system. It is also a guide to the wide range of quality paper products offered by Crane & Co.

A recurring “Design Considerations” column outlines some of the basics to ensure that design is as functional as it is distinctive. The design is simple, direct, and practical with bound-in samples of actual letterheads, envelopes, business cards, and so on.

Collections: Design of Understanding 2
Discipline: Information design
Format: Brand and identity systems, Information graphic, Instructional tool, Manual

Credits

Design firm
Chermayeff & Geismar Inc.
Design director
Steff Geissbuhler
Designer
James McKibben
Copywriter
Paul Rosenthal
Typefaces
Joanna MT Roman & Italic, Univers Condensed
Printer
Presstime Inc.
Binding
Wire-O Binding Company Inc.
Papers
Crane’s Cover 110# Fluorescent White with inserts of Crane’s Bond, Crest, Crest R, Distaff Linen
Client
Crane & Co.
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