The Future of AAD
The Future of AAD
The Future of AAD

The Future of AAD

2x4.org, New York, New York, 2005

Description

Although these posters for Columbia University Graduate School of Architecture, Planning and Preservation are not a series, each one examines the act of seeing in a different way. "The Future Of" reverses the usual relationship between distance and legibility, so the closer you get, the less you see.
"Advanced Architectural Design" uses surface pattern to create depth.

Juror Notes

Precise and referential to the topic of architecture.
Depth, texture, dimensionality.
Innovative.
As a group, they are particularly distinctive.

Collections: AIGA 365: 27 (2006)
Discipline: Promotional design and advertising
Format: Posters, Type design

Credits

Design firm
2x4.org
Creative director
Michael Rock
Art director/designer
Glen Cummings
Printers
Masterpiece Printers, Full Circle Printing
Printing method
Offset lithography
Paper
Various
Typefaces
Custom type, Berthold Akzidenz-Grotesk, Univers
Client
Columbia Graduate School of Architecture, Planning and Preservation
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