The poster’s intention was to create awareness of the future release of the band Feathered’s audio recording entitled Where The Better Half Live. The poster’s development was to be cost considerate, as there was nearly no budget. The first run was a lithography, which was printed by hand, producing some rich and textured results. From the initial first run, the printing preference of black ink on a white Mylar was established. The poster was later reprinted commercially, maintaining the original parameters.