Charles Luck Stone Centers Brand Awareness Kit

Charles Luck Stone Centers Brand Awareness Kit

Werner Design Werks Inc., St. Paul, Minnesota, 2008

Description

Luck Stone is a well-established, multigenerational stone company. They decided to open Charles Luck Stone Centers, where architects and designers can learn about the wide variety and many applications of stone that Luck Stone acquires from all over the world. This kit, with its fan-book catalogue, promotional book and stone samples is intended to get those architects and designers excited about the possibilities for stone. The book emphasizes the heritage and legacy of the Luck Stone, as well as the heritage and legacy of stone itself. Stone is the epitome of longevity and durability as well as quality and beauty; these qualities are apparent in the entire kit. Stone is a very tactile material; this kit with all of its tactile elements is a testament to this quality. 

Juror Notes

This one made me love science again. I really respect the product. It’s totally worth the investment. It’s fantastic. 

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Brochure, Promotion

Credits

Design firm
Werner Design Werks Inc.
Creative director
Cabell Harris (Work Labs)
Art director
Sharon Werner
Designers
Sarah Nelson Forss, Sharon Werner
Copywriter
Eric Boyd (Work Labs)
Photographer
Geoff Kern
Printer
Franklin Press Inc.
Production artist
Work Labs
Printing methods
Offset, hot stamp, screen-printing
Fabricator
Franklin Press Inc.
Client
Work Labs; Charles Luck Stone Centers
Loading...
Loading...