Shout Radio

Shout Radio

Werner Design Werks Inc., Saint Paul, Minnesota, 2006

Description

Shout Radio wanted to communicate their originality and commitment to radio. They needed to stand out from the crowd and show that radio is an exciting and viable advertising medium. We called on radio’s iconic history: we caricatured the owners as amiable vacuum tubes, printed various radio dials on multicolored letterhead (reminiscent of Hollywood revision pages), and designed an “Ooh, what’s this?” CD mailing package. Perforated business cards double the exposure but claim singular wallet space. Materials and font choices prove at once familiar and all new.

Juror Notes

“Smart application of a traditional concept—a standout piece!”
“Every piece is different but it all hangs together really well.”

Collections: AIGA 365: 28 (2007)
Discipline: Brand and identity systems design
Format: Brand and identity systems, Stationery

Credits

Design firm
Werner Design Werks Inc.
Art director
Sharon Werner
Designers
Sarah Nelson Forss, Sharon Werner
Typefaces
Franklin Gothic Demi, Rockwell, Trade Gothic Extended
Printer
Rex Mills Printing
Printing method
Offset, letterpress
Paper
Various
Client
Shout Radio
Loading...
Loading...