Wieland Catalogue Binder

Wieland Catalogue Binder

Duffy Design, Minneapolis, Minnesota, 1996

Description

The objective was to introduce Wieland Furniture to the design and architecture markets, while maintaining current appeal to customers in the institution and health-care markets. We did this by creating a catalogue system that could be maintained and updated by sales reps for many years. With its industrial-strength expandable binder and metal tabs, this catalogue system is tough enough to withstand the wear and tear of daily use. Less frequent replacement reduces waste over the years. The shipping carton doubles as a slipcase for housing the binders on the shelf.

Collections: The Greening of Design
Discipline: Promotional design and advertising
Format: Catalogue, Promotion, Stationery

Credits

Design firm
Duffy Design
Creative director
Joe Duffy
Art director/designer
Neil Powell
Illustrator
Neil Powell
Photographer
Mark LaFavor-Parallel
Client
Wieland Furniture Company
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