Typography: Macro- and Microaesthetics

Typography: Macro- and Microaesthetics

Willi Kunz Associates, Inc., New York, New York, 1998

Description

The design of effective typography—that is, typography the reader can comprehend and understand—is based on certain fundamental principles. Without these principles, typography cannot communicate, as language cannot communicate without grammar, vocabulary, and syntax. As long as letters, words, and sentences are used to transmit information, these principles will remain valid—even in the dawning age of electronic media. In demonstrating how these principles are put into practice, Typography: Macro- and Microaesthetics provides artistic and technical instruction for students, typographic designers, architects, and professionals in allied creative fields.

Collections: 50 Books/50 Covers of 1998
Discipline: Book design
Format: Book

Credits

Design firm
Willi Kunz Associates, Inc.
Designer
Willi Kunz
Typeface
Univers
Printer
Heer Druck AG
Fabricator
Burkhardt AG
Paper
Hanno Art 170 gr.
Author
Willi Kunz
Publisher
Verlag Niggli AG
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