Understanding USA website
Understanding USA website
Understanding USA website
Understanding USA website
Understanding USA website
Understanding USA website
Understanding USA website

Understanding USA website

R/GA, New York, New York, 2000

Description

R/GA’s challenge was to create an online version of Richard Saul Wurman’s book, Understanding USA. The goal was to develop a site that offers a free downloadable version of the book and was in keeping with the book’s philosophy: “Public Information should be made public.” The experience begins with a quick Flash splash that offers users a symbolic presentation of the book’s premise and introduces them to the navigation’s graphical and color elements. It dissolves quickly into the home page, with the intuitive navigation prominently displayed to the right. The lower-level pages contain a “zoom” feature encouraging visitors to view detailed data. The color-coded, Flash navigation on the home page is mimicked by JavaScript at the top of each ensuing page. Additionally, an interactive site map graphically represents the various sections of the book. Users can rate each page using a simple tool placed globally in the bottom-right corner.

Collections: AIGA 365: 22 (2001)
Discipline: Information design
Format: Website

Credits

Design firm
R/GA
Producer
David Frankfurt
Art director
Vincent Lacava
Interaction designer
Ted Metcalfe
Senior designer
Winston Thomas
Designers
Helen Kim, Jean Knapp, Jeff Vock
Programmer
Raymond Vasquez
Managers/quality assurance
Daniel Harvey, Yamelin Castillo
Testers
Diane Lichtman, Ben Oderwald
Executive producer
Reven T.C. Wurman
Principal
Richard Saul Wurman
Client
Richard Saul Wurman
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