Quack, Quack, Quack book
Quack, Quack, Quack book
Quack, Quack, Quack book
Quack, Quack, Quack book

Quack, Quack, Quack book

Winterhouse Editions, Falls Village, Connecticut, 2002

Description

Benjamin Franklin wrote “Quack, Quack, Quack” in the margin of a medical book in 1760. This humorous example of marginalia, however, belies the serious social history of quackery presented in this exhibition catalogue. The book needed quality production worthy of the fine printing and design traditions of The Grolier Club. The design also needed to relate to mostly 18th- and 19th-century artwork that was heavily typographic. Given all this history, creating a modern book using contemporary typefaces became the goal and the challenge.

Collections: 50 Books/50 Covers of 2002
Discipline: Book design
Format: Book

Credits

Design firm
Winterhouse Editions
Art director
William Drenttel
Designers
William Drenttel, Rob Giampietro, Kevin Smith
Trim size
8 1/4 x 10 1/4 inches
Pages
256
Quantity printed
2,000
Typefaces
Vendetta, Ziggurat
Printer
The Studley Press
Paper
Mohawk Superfine
Binder
Acme Bookbinding
Binding method
Sewn, with stamped cloth
Jacket designers
William Drenttel, Kevin Smith
Jacket printer
The Studley Press
Author
William H. Helfand
Publishers
The Grolier Club, Winterhouse Editions
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