In April 2007, Nordstrom launched Fashion Rewards, a new credit rewards program.
Mailings were sent to all Nordstrom credit-card holders, customized according to their spend levels. For the initial mailing, a welcome booklet explained program details and a membership card was packaged in a Nordstrom gift box. A second mailing contained a benefits package with offers of special shopping events.

Ruben Toledo’s art, luxury stocks, special printing and finishing techniques convey high-end fashion.