Nylint Toys 50th Anniversary Poster

Nylint Toys 50th Anniversary Poster

The Larson Group, Rockford, Illinois, 1996

Description

This poster commemorated the fiftieth anniversary of Nylint Toys and served as a thank you/holiday greeting to vendors, suppliers, and buyers. We had access to the first toy made by the company in 1946, so we decided to let it be the hero, at actual size, on the poster. The message: thanks for the opportunity to make great innovative toys for fifty years. The beauty of this poster is its discipline to throw out design clichés and communicate that message clearly and simply.

Collections: Communication Graphics: 18 (1997)
Discipline: Promotional design and advertising
Format: Posters, Promotion

Credits

Design firm
The Larson Group
Art director
Jeff Larson
Graphic designer
Jeff Larson
Photographer
Bob Cholke
Writer
Jeff Larson
Typefaces
Helvetica Condensed, Sabon
Printer
The Printery
Paper
Mohawk Superfine
Client
Nylint Toys
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