The Master: Jordan Poster

The Master: Jordan Poster

Nike, Inc., Beaverton, Oregon, 1996

Description

More than any other athlete, Michael Jordan represents the literal incorporation of his sport: a Zen hoops archetype inhabiting that rarefied sphere where intuition and ability merge into a perfect “oneness of being.” Our objective was to design a poster for Michael that illuminates the transcendent state where consciousness and activity meld into a seamless whole; a poster reflecting paradoxes of controlled fury, of repose in chaos, of lessons taught in silence. The radiating lines luminescing toward the central image evoke a disciplined focusing of psychic energy as well as a relentless outflow of basketball enlightenment from The Master.

Collections: Communication Graphics: 18 (1997)
Discipline: Promotional design and advertising
Format: Posters, Promotion

Credits

Design firm
Nike, Inc.
Art director
Jeff Weithman
Graphic designer
Jeff Weithman
Photographer
Christopher Griffith
Printers
Irwin Hodson, Colorscan
Paper
Kromekote
Client
Nike, Inc.
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