HP Lights Out Teaser

HP Lights Out Teaser

Aniden Interactive, Houston, Texas, 2007

Description

This video was created to accompany trade-show graphics featuring Hewlett-Packard’s Enterprise Server lights-out technology. The video successfully blended ideas about networking, interconnectedness and structure through simple, natural, visual metaphors, while clearly portraying the product’s form and function.

Collections: AIGA 365: 29 (2008)
Discipline: Promotional design and advertising
Format: Advertisement, Animation, Motion graphic

Credits

Design firm
Aniden Interactive
Art director
June Sugg
Designers
Kristin Monzingo, June Sugg, Brandon Wilson
Illustrator
Hsiao-Yu Chen
Client
Hewlett-Packard
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