Hifana Wamono Music Video

Hifana Wamono Music Video

Wieden+Kennedy Tokyo, Tokyo, Japan, 2005

Description

The beat junkies duo of Hifana set sail as two determined fishermen in hopes of a big “TAIRYO” catch in this epic and surreal Japanese folklore between man and his beats against the raging waves and stormy seas in the land of WAMONO.

Juror Notes

Beautiful!
All about the craft.
Unique to the artist.
Good example of using graphic language for storytelling. You don’t have to use live action.
Loaded with cultural references.

Collections: AIGA 365: 27 (2006)
Discipline: Promotional design and advertising
Format: Animation, Promotion

Credits

Design firm
Wieden+Kennedy Tokyo
Creative directors
John C. Jay, Sumiko Sato
Art directors
+cruz, woog
Designers
+cruz, Shane Lester, woog
Illustrators
Hifana, woog
Production director
+cruz/W+K Tokyo Lab
Editor
Shane Lester
Writers
+cruz, Shane Lester, woog
Directors of photography
Atsushi Kawabe, Spoon
Producers
+cruz, Bruce Ikeda, Kaori Satake, Kenji Tanaka
Director
+cruz/W+K Tokyo Lab
Animators
Kamikaze Douga, Genki Ito, Ben List
Client
Hifana
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