American Hi-Fi “The Art of Losing” music video animation
American Hi-Fi “The Art of Losing” music video animation
American Hi-Fi “The Art of Losing” music video animation
American Hi-Fi “The Art of Losing” music video animation
American Hi-Fi “The Art of Losing” music video animation
American Hi-Fi “The Art of Losing” music video animation
American Hi-Fi “The Art of Losing” music video animation

American Hi-Fi “The Art of Losing” music video animation

Brand New School, Santa Monica, California, 2002

Description

For this video, director Chris Applebaum took the band to Hays, Kansas, threw a party at a fan’s house and let the cameras roll. To enhance the self-made, back-to-the-roots punk-rock attitude, he asked us to design five segments made to look like a high school student’s scrapbook come to life. The animation pieces show the flying tour bus landing in Kansas, introduce the band members and go on to interpret the lyrics and explore rock ’n’ roll iconography. For all of us, it was a fun trip down memory lane.

Collections: AIGA 365: 24 (2003)
Discipline: Motion graphics
Format: Animation, Motion graphic
Loading...
Loading...