August Heffner
August Heffner
August Heffner
August Heffner

August Heffner

August Heffner Studio, Brooklyn, New York, 2008

Description

In order to share some of the illustrations August Heffner created for The New York Times’ op-ed page in 2008, we printed this promotional newspaper. By enlarging them to nearly 20 times the size they appeared in The Times, we’ve breathed new life into illustrations that had been created quite quickly and thrown away with the old news at the end of the day.

The pieces in this promotion also unwittingly chronicled the 2008 recession starting from minor housing worries to the need for full-blown economic stimulus. This promotion was created during the year that newspapers across the country began to close and The Times considered its own fate. Among The Times illustrations are several done for Blender magazine, a publication that closed its doors soon after this piece was printed.

Juror Notes

I would email this guy after receiving this. It’s nice he took things to a dimensional level. Good balance of self-promotion and identity. It really shows his work. 

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Promotion, Announcement

Credits

Design firm
August Heffner Studio
Creative director
August Heffner
Designer
August Heffner
Illustrator
August Heffner
Printer
Jae Kim Printing
Client
August Heffner
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