Japanese clothing brand UNIQLO was looking for a way to introduce themselves to an American audience. The explicit goal of the project was to build national awareness of the brand and highlight their new line of Dry Mesh T-shirts using Pinterest. UNIQLO wanted this done in an interesting and innovative way, but they did not have money to spend on paid media.

Read the full case study with juror comments here: [http://www.aiga.org/case-study-uniqlo-storms-pinterest/]

An innovative commandeering of a popular social sharing site, this project marries deep understanding of user behavior and age-old animation techniques to deliver an unexpected-yet-delightful experience. —Josh Rubin