Evenson Design Group Holiday “Fruitcake” Promotion
Evenson Design Group Holiday “Fruitcake” Promotion
Evenson Design Group Holiday “Fruitcake” Promotion

Evenson Design Group Holiday “Fruitcake” Promotion

Evenson Design Group, Culver City, California, 1996

Description

Fruitcakes, over the years, have had a bad rap, and we at Evenson Design Group (EDG) were determined to change this notion with another one of our off-the-wall promotional spoofs, this one featuring the not-so-traditional fruitcake. The EDG “ Deluxe Fruitcake” package housed an interactive PC and Mac disk in a handsome tin for our unsuspecting clients and friends. Once this holiday gag is downloaded, the story unfolds with zany sound effects from a bizarre fruitcake-making machine to help you and our famous Aunt Viola select the perfect ingredients to produce the ultimate “Deluxe Fruitcake.” This full-color piece confirms our design group’s remarkable transition into the multimedia arena and demonstrates creative excellence through computer graphics.

Collections: Communication Graphics: 18 (1997)
Discipline: Experience design
Format: Interaction, Promotion, CD ROM, Video

Credits

Design firm
Evenson Design Group
Art directors
Stan Evenson, Karen Barranco
Graphic designer
Rose Hartano
Copywriter
Eric LaBrecque
Printer
Anderson Printing
Digital video producer
Dave Chappel
Sound editor
Dave Chappel
Client
Evenson Design Group
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