Jill & Matt & The USPS

Jill & Matt & The USPS

Metalmother, Brooklyn, New York, 2008

Description

A long courtship = a long story = an extremely long wedding invite.

My wife Jill and I had dated for eight years between four cities (mainly long-distance) before getting engaged. To announce the wedding, we decided that our relationship’s survival was enough cause for celebration, so we catalogued the essential twists and turns of our courtship on the invite. It was designed to fold and slip into a standard 5 x 7 envelope, so half the fun would be receiving a very basic envelope in the mail only to open it up and have a wordy, ungainly poster unfold out of it.

From the writing, editing, formatting and kerning, to the small heart attack when our printer told us that printing this thing would be impossible (they happily reneged), to the manual cutting we did ourselves so the RSVP postcards would hold in the folded invite, making this thing was every bit a case of art imitating our dating history. It wasn’t easy by any stretch, but we are both happier for having done it—plus our guests got a massive jolt one afternoon when they opened their mail.

Juror Notes

Even though we know the ending, we still want to read the story. 

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Promotion, Invitation

Credits

Design firm
Metalmother
Art director
Matt Dorfman
Designer
Matt Dorfman
Editors
Jill Bell, Matt Dorfman
Writer
Matt Dorfman
Printer
Kayrock
Printing method
Silk-screen
Paper
Cougar Natural 110 lb.
Typefaces
Agency, Cooper, Futura, Gothic, ITC Century
Client
Jill Bell & Matt Dorfman
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