1st Collection
1st Collection
1st Collection
1st Collection
1st Collection

1st Collection

Caulfield Parcel, 2007

Description

Our goal for Caulfield Parcel was to rethink stationery and create a strong brand identity, focusing on design. Our inspiration came from pop-culture influences we enjoy, including the fashion pages of Vogue (“The Nines”), everyone’s favorite pastime (“Paint by Numbers”), old mundane order forms (“Forms”), and the great ’80s Magnum P.I. television series (“Private Eye”). Each of the four collections comes as a boxed set with eight cards, two of each design.

Collections: AIGA 365: 29 (2008)
Discipline: Promotional design and advertising
Format: Invitation

Credits

Design firm
Caulfield Parcel
Creative director
Heather Calugaru
Designer
Heather Calugaru
Illustrator
Heather Calugaru
Project manager
Ryan Giles
Printer
Sandy Alexander
Papers
Classic Crest, Eames, Neenah
Client
Caulfield Parcel
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