Our goal for Caulfield Parcel was to rethink stationery and create a strong brand identity, focusing on design. Our inspiration came from pop-culture influences we enjoy, including the fashion pages of Vogue (“The Nines”), everyone’s favorite pastime (“Paint by Numbers”), old mundane order forms (“Forms”), and the great ’80s Magnum P.I. television series (“Private Eye”). Each of the four collections comes as a boxed set with eight cards, two of each design.