Life Clock, Multiple Media

Life Clock, Multiple Media

Eric Cai Design Co., Beijing, China, 2007

Description

Wild animals are under severe threat. A $15 billion business, wild-animal smuggling ranks third after the smuggling of ammunition and drugs. In the last hundred years, the extinction speed of species has become more than a thousand times greater than the speed of natural extinction. Hundreds of species fade away from this planet every day. It is estimated that by 2050, about one-third of all species will have vanished. If we could turn back the clock, what would you do for them? Protecting wild animal is protecting mankind.

Collections: AIGA 365: 29 (2008)
Discipline: Promotional design and advertising
Format: Website

Credits

Design firm
Eric Cai Design Co.
Creative director
Cai Shi Wei
Art director
Cai Shi Wei
Designer
Duan Lian
Illustrator
Duan Lian
Copywriter
Tan Yan
Client
World Wildlife Fund China
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