My Life as a 10
My Life as a 10
My Life as a 10
My Life as a 10
My Life as a 10
My Life as a 10
My Life as a 10

My Life as a 10

GrupoW, Saltillo, Mexico, 2005

Description

The story of an unknown confused with someone extraordinary. Visit the Brazilian favela and meet this weird character, a simple man with a peculiar situation: he looks like the biggest soccer player. Watch the film, fall in love with the characters . . . and know the new Nike apparel line.
With this project, Nike Latin America launched its new casual apparel line. Focus on the football-crazy kids, and use a peculiar animated film, with an original script and a strange look.

Collections: AIGA 365: 27 (2006)
Discipline: Experience design
Format: Website

Credits

Design firm
GrupoW
Creative director
Miguel Calderon
Art directors
Cesar Moreno, Francisco Romahn
Designers
Roberto Espero, Jezreel Gutierrez
Illustrator
Jezreel Gutierrez
Photographer
Fernando Valdes
Production director
Ulises Valencia
Production coordinator
Marcela de la Cruz
Copywriter
Ivan Gonzalez
Interactive designer
Sebastian Mariscal
Producers
Miguel Calderon, Ulises Valencia
Project manager
Alexandra Pescador
Structural designers
Homero Sousa, Raul Uranga
Client
Nike
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