2Advanced Studios V.5 "Attractor" (http://www.2advanced.com/)
2Advanced Studios V.5 "Attractor" (http://www.2advanced.com/)
2Advanced Studios V.5 "Attractor" (http://www.2advanced.com/)
2Advanced Studios V.5 "Attractor" (http://www.2advanced.com/)
2Advanced Studios V.5 "Attractor" (http://www.2advanced.com/)
2Advanced Studios V.5 "Attractor" (http://www.2advanced.com/)
2Advanced Studios V.5 "Attractor" (http://www.2advanced.com/)

2Advanced Studios V.5 "Attractor" (http://www.2advanced.com/)

2Advanced Studios, Aliso Viejo, California, 2006

Description

The desire for “Attractor” was to infuse a new balance between compelling design and technical achievement. Co-founder Eric Jordan was the mastermind behind the digital matte paintings, which invoke the strong emotional response 2Advanced was searching for with this release. It was also essential to the redesign effort to offer a localized Japanese version for 2A Japan, while pushing the limits of Flash with the advent of an XML-based data cache (for speed) and dynamic deep linking throughout the site. In all, “Attractor” exemplifies the company’s most complex blends of user aesthetics and backend technology to date.

Juror Notes

“Rich, deep and detailed, a professional and organized site that immediately places them in the electronic-entertainment world.”

Collections: AIGA 365: 28 (2007)
Discipline: Corporate communications design
Format: Corporate communication, Website

Credits

Design firm
2Advanced Studios
Creative director
Eric Jordan
Art directors
Shane Mielke, Jonathan Moore
Illustrator
Baz Pringle
Picture editor
Elder Jerez Jr.
Writers
Christi Nishiyama, Kiomi Takahashi
Interactive designer
Brad Jackson
Information architects
Sonny Kotler, Ryan Serra
Producer
Tony Novak
Client
2Advanced Studios
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