Courier Collection Packaging
Courier Collection Packaging
Courier Collection Packaging
Courier Collection Packaging
Courier Collection Packaging
Courier Collection Packaging

Courier Collection Packaging

Incase Designs Corp., San Francisco, California, 2008

Description

The Courier Collection is a set of premium messenger bags targeted for the bike-messenger audience. The aim for the packaging was to connect the consumer with a familiar yet refined format that was appropriate for the product it enclosed. The contrast between the rawness of the packaging motif and the sophistication of the details, such as the string tie and button closure, communicates a sense of “rugged refinement.”

Juror Notes

This series of boxes delivers form and function simply. The raw use of materials is appreciated. 

Collections: AIGA 365: 30 (2009)
Discipline: Package design
Format: Package

Credits

Design firm
Incase Designs Corp.
Creative director
Moses Aipa
Art director
Kento Tanaka
Designer
Allen Choi
Production coordinator
Greg Kaats
Client
Incase Designs Corp.
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