Apothia Los Angeles Candles
Through Smoke Creative, Sausalito, California, 2005
Description
This collection captures key aspects of the ultimate Los Angeles lifestyle in fragrance and packaging. Romance copy, images and sun-washed colors define each unique concept. Product names are set in type based on Southern California Modern architectural lettering. The boxes rotate and stack to create myriad merchandising opportunities.
Juror Notes
Interesting billboarding as a shelf set.
Nice matte coating, unusual in industry.
Nice black-and-white photographs.
Collections:
AIGA 365: 27 (2006)
Repository:
Denver Art Museum
Discipline:
Package design
Format:
Package
Credits
- Design firm
- Through Smoke Creative
- Creative director
- Gary McNatton
- Art director
- Matthew Fadness
- Content strategist
- Lisa Wilson
- Printer
- Packaging Spectrum
- Manufacturer
- Latitudes International
- Typeface
- Neutra
- Client
- Apothia Los Angeles
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