Les Allusifs is a small publishing house that likes to distinguish itself from the more commercial, less art-oriented publishing firms. Throughout Europe and North America, they publish challenging works of fiction by internationally renowned authors. They mandated us to create the promotional brochure for their new collection of detective novels, “3/4 Polar” (literally “3/4 Detective Novels”).

Our primary goal was to render the expression “3/4 Polar” in typographical form. The name of this romans noirs collection evokes the balance of psychological, historical and sociological themes in each novel. We used visuals that reminded us of blood dripping and, besides black, red was as the only color used.

This does so much with so little.