Our challenge was to help clients and prospects better understand, on a fundamental level, what we mean when we use the words “information” and “architecture.” We needed to use a narrative style and aesthetic that reflected the eclectic personality of MAYA, a 20-year-old technology design and innovation lab. 

Tackling a question like “What is information?” only makes me want to sigh. MAYA has done a nice job of unraveling the mystery with ease through simple graphics and nicely timed transitions.