Project brief: Mohawk contacted VSA to conceptualize, design and produce a promotion for Superfine.

Approach: VSA presented concepts for the promotion and developed an initial creative presentation with the team.

Effectiveness: Mode of Transformation has elevated the Mohawk experience and has significantly increased Superfine sales since its release. This piece has not only elevated the brand but also proven to be extremely popular and sought-after by bicycle aficionados.

“Mohawk Papers is about beauty and performance.” This book delivers that.