Project brief: I wanted to create a contemporary design that conveyed how Machiavelli’s principles of power could still be applied in the corporate world.

Approach: I was inspired by the simplicity and grandeur of the Fritz Lang movie poster for Metropolis.

Effectiveness: Power is conveyed by the letters sitting on top of a landscape of skyscrapers. Reaching their summits is the ultimate goal.

This clever homage to a 1920s movie poster for Metropolis is beautifully realized and an inspired choice for this title and author.