The Graphic Design Handbook for Business was conceived and designed to be a user-friendly guide for businesspeople with little or no experience working with graphic designers. The handbook covers such topics as how to use graphic design as a strategic business tool as well as how to look for, evaluate, and work with a graphic designer.

The value in this piece lies in the fact that it is targeted toward our major constituency: the business community. It clearly communicates the value of the design process. Our hope is that it will help facilitate the process of motivating the business community to become more enlightened about design.