Burton Ouija Board

Burton Ouija Board

Jager Di Paola Kemp Design, Burlington, Vermont, 1994

Description

This board graphic marks a pivotal point in the development of the snowboard industry, when sampling and the use of appropriated images became vital to conveying snowboarding's irreverent challenge to traditional sports. The Ouija board game art signals the emergent conflict between riding's good and evil cults and graphically represents "everything a ski can never be."

Collections: A Decade of Sports Graphics
Discipline: Brand and identity systems design
Format: Brand identity, Illustration

Credits

Design firm
Jager Di Paola Kemp Design
Creative director
Michael Jager
Designer
Adam Levite
Printer
BMC Printing
Client
Burton Snowboards
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