TCHO is a San Francisco–based luxury chocolate manufacturer with origins in the technology industry. TCHO is the first high-profile chocolate manufacturer to be established in the Bay Area since the incorporation of the Ghirardelli Company in 1852. In their product development, the founders identified six dominant natural aromas in the chocolate flavor spectrum: chocolaty, earthy, nutty, fruity, floral and citrus. The product line is based on these distinctive flavors.

TCHO’s proprietary initials are based on modernist industrial letterforms. An upswept cross-stroke in the H makes it subtly distinct. Just as the Aztec culture prized the cacao bean so highly that it was utilized as a form of currency, TCHO’s visual brand development draws on currency motifs, “guilloches,” to represent the six flavor distinctions within the product line. The visual brand system is based on the square as the simplest and most flexible geometric shape, and its color range extends from dark brown to bright magenta, orange and yellow, reflecting the flavors as well as the brand’s values.

A new way of defining the chocolate experience; a librarian’s dream.

Indulged indulgence. Shares the same vein with chocoholics: too much is never enough. More, more, more.