NorthSouthEastWest-A 360° View of Climate Change
NorthSouthEastWest-A 360° View of Climate Change
NorthSouthEastWest-A 360° View of Climate Change
NorthSouthEastWest-A 360° View of Climate Change
NorthSouthEastWest-A 360° View of Climate Change
NorthSouthEastWest-A 360° View of Climate Change
NorthSouthEastWest-A 360° View of Climate Change

NorthSouthEastWest-A 360° View of Climate Change

Browns, London, England, 2004

Description

The brief was to conceive, design and produce a piece of communication to be given in person to presidents and ministers, chairmen and chief executives, not just to illustrate the causes and impacts of global climate change, but also to highlight the solutions being implemented to reduce greenhouse gas emissions worldwide. The solution is a book and accompanying worldwide touring exhibition that focuses on 10 climate issues in 12 locations, and features 10 Magnum photographers and 10 contributors as diverse as Tony Blair and Leonardo DiCaprio. Given its audience, the book has to look, feel and sound like the most significant and compelling work on climate change to date. A large size of 11 by 11 inches-chosen for its sheer physicality-showcases the photography to best effect. It reads in a calendar format. The book has two paper stocks (both FSC), a silk section for all 10 case studies sandwiched between uncoated intro and outro sections. The project has been wonderfully received, with a number of organizations approaching the Climate Group as a result. The exhibition was held in the Science Museum in London and has so far visited Melbourne, Adelaide, Sydney, Oslo, San Francisco and Brussels, with Japan and New York set to play host later in the year. The printers and all paper used were FSC accredited, and the greenhouse gas emissions associated with the book are being offset via certified gold standard projects.

Collections: 50 Books/50 Covers of 2004
Discipline: Book design
Format: Book

Credits

Design firm
Browns
Art director/creative director
Nick Jones
Designer
Chris Wilson
Photographers
Ian Berry, Chien-Chi Chang, Nikos Economopoulos, Bruce Gilden, Harry Gruyaert, Alex Majoli, Constantine Manos, Chris Steele-Perkins, Alex Webb, Donovan Wylie
Production coordinators
Kendra Futcher, Maya Khalawan, Sharon Nassim
Author
Paul Brown
Editor
Sophy Bristow
Publisher
The Climate Group
Trim size
11 x 11 inches
Pages
184
Quantity printed
5,500
Typefaces
ITC Century, Trade Gothic
Printer
St Ives Westerham Press
Papers
Inside—Robert Horne, 135 gsm Retreeve Smooth, Brilliant White (FSC); Robert Horne, 130 gsm Revive Special Silk (FSC)., Cover—Balacron 2120 over 3,000 micron greyboard., Slipcase—Paper White Brillianta over 150 micron white lined board.
Binder
Hunter and Foulis
Binding method
Casebound
Loading...
Loading...