Jeff Koons Hulk Elvis
Jeff Koons Hulk Elvis
Jeff Koons Hulk Elvis
Jeff Koons Hulk Elvis
Jeff Koons Hulk Elvis
Jeff Koons Hulk Elvis
Jeff Koons Hulk Elvis
Jeff Koons Hulk Elvis

Jeff Koons Hulk Elvis

Base, New York, New York, 2009

Description

In designing the visual identity for Jeff Koons’ Hulk Elvis exhibition at the Gagosian London, Base used a square text block to convey relevant information: name of the artist, title of the show, date and location. In contrast to the reverential don’t-touch-the-art approach of most gallery materials, this information was set as knock-out text and positioned over Koons’ work to reveal glimpses of the paintings underneath and reflect his work’s layers. Base designed the applications for the show, including invitations, advertisements for major art magazines and daily newspapers, a poster and catalogue.

Juror Notes

An art monograph that, despite its subject matter, shows admirable restraint, allowing the work to be the star while complementing it step for step. Beautiful, novel use of a 60s color (silver). Fantastic production values.

Collections: 50 Books/50 Covers of 2009
Discipline: Book design
Format: Book

Credits

Design firm
Base
Creative director
Base
Art director
Base
Designer
Base
Jacket designer
Base
Editors
Stefan Ratibor, Rebecca Sternthal
Publisher/client
Gagosian Gallery
Trim size
12.25 x 12.25
Pages
138
Typefaces
Customized typeface on cover and chapter openers, Neue Helvetica
Printer
Shapco Printing, Inc.
Paper
Sappi McCoy, 100 lb., cover, matte
Binding method
Hard case, Smyth sewn
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