New Vienna Now
New Vienna Now
New Vienna Now
New Vienna Now
New Vienna Now
New Vienna Now
New Vienna Now

New Vienna Now

Sagmeister Inc., New York, New York, 2010

Description

Project brief: To create a publication that will serve as a “new” guide to Vienna’s architecture, art, design, film, literature, music and a broad variety of other areas within the city.

Approach: We sought to create a functional, usable book that would be easy for readers to navigate. However, we also wanted to balance that with a lively, playful approach that felt appropriate to the culture of “contemporary Vienna.” This juxtaposition is visible in areas such as the color-coded sections meeting the expressive colored confetti throughout and the diversity of imagery/illustration types and typographic play.

Effectiveness: Our client has expressed great satisfaction with the piece. It is available in many locations both here and, of course, in Austria. We’re happy to report (from the client and others) that it appears to be becoming an authoritative guide to the city, which was the original intention of the work.

Juror Notes

Confetti in Vienna! Everything about this book is so well executed, but the color of the pages really gives it the contemporary Vienna feel. Great use of color!

Collections: 50 Books/50 Covers of 2010
Discipline: Book design
Format: Book, Book cover

Credits

Design firm
Sagmeister Inc.
Art director
Stefan Sagmeister
Design firm
Philipp Hubert
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