Anni Kuan Bag
Anni Kuan Bag
Anni Kuan Bag
Anni Kuan Bag
Anni Kuan Bag
Anni Kuan Bag
Anni Kuan Bag
Anni Kuan Bag

Anni Kuan Bag

Sagmeister, Inc., New York, New York, 2006

Description

A newsprint catalogue for New York fashion designer Anni Kuan, utilizing a widely distributed shrink-wrapped plastic bag. The designers of the bag did not trust New Yorkers to grasp the meaning of “I heart NY” and have helpfully provided the word “love” inside the heart. Just to make sure, they also forged the o of love into a heart shape. This bag has recently been voted “the most stupid design of New York” by an informal get-together of New York designers. The catalogue show’s Anni’s clothing in front of her favorite New York locations.

Collections: AIGA 365: 28 (2007)
Discipline: Corporate communications design
Format: Advertisement, Corporate communication, Promotion

Credits

Design firm
Sagmeister, Inc.
Creative director/art director
Stefan Sagmeister
Designer/illustrator
Stephan Walter
Copywriter
Stephan Walter
Printer
Jae Kim Printing Company Inc.
Printing method
Newsprint
Paper
Newsprint
Client
Anni Kuan Design
Loading...
Loading...