Rings

Rings

Wieden & Kennedy, Portland, Oregon, 1995

Description

Coca-Cola’s historic relationship with Olympics fans is realized by archival images of past Games. Product and signage are located by a red ring, which graphically invokes both the Olympic Rings and the red Coca-Cola icon.

Collections: Communication Graphics: 17 (1996)
Discipline: Promotional design and advertising
Format: Advertisement, Logo

Credits

Design firm
Wieden & Kennedy
Creative directors
Todd Waterbury, Peter Wegner
Art director
Todd Waterbury
Copywriter
Peter Wegner
Typographer
Todd Waterbury
Directors
Donna Pittman, Mark Hensley, Pittman Hensley
Client
The Coca-Cola Company
Loading...
Loading...