Product and packaging come together here. Ka-boom—the taste and the visuals are explosive. It feels authentic and marketed to the appropriate audience: my guess is boys who like fireworks.

Ka-boom! Fireworks for your mouth. All the right moves with type, color and witty copy.

Wonderful! Makes you happy. A mass-market product that has appeal on many levels. Ironic or genuine? It doesn’t matter. It’s just great.