The problem of smog in southern California isn't news. This
poster tells us nothing new, nothing we don't already know,
with exhausting intimacy. It offers no solution, proposes no
plan. It simply re-states the obvious.

"A fearful thing is knowledge," says Tiresias in Oedipus
Rex," when to know helpeth no end." —Edmund Carpenter

The big sign 10 to 20 city blocks long loses out to smog.
Type and photo combined make the big message.

—Gene Federico