A three-way collaboration repositioned and launched a renewed brand: Aerus. Cheskin oversaw consumer research; Lunar Design handled product design; Addis was charged with brand positioning, naming, brand architecture, corporate identity and consumer communication.

Our work centers on the essence of fulfillment to pave the way for significant product expansion and to shift the focus from solely functional benefits to a more emotional appeal.

“The way a brand strategy ought to be. They are looking at the highest level of what the brand means, as opposed to offering just positioning statements and taglines. And it’s well done as an application.”