Rhetoric
Rhetoric
Rhetoric
Rhetoric
Rhetoric
Rhetoric

Rhetoric

Hyperakt Design Group, Brooklyn, New York, 2008

Description

By placing quotes from Barack Obama’s various speeches in bright lettering against a black background, meaning can be deciphered by highlighting key words of the text and revealing the core truths behind Obama’s messages of hope. 

Juror Notes

This is so smart that we forgive the punctuation. 

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Posters, Promotion

Credits

Design firm
Hyperakt Design Group
Creative director
Deroy Peraza
Designer
Deroy Peraza
Printer
Baboo Digital
Printing method
Digital C-print
Client
Hyperakt Design Group
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