Information Architecture Video Series
Information Architecture Video Series
Information Architecture Video Series

Information Architecture Video Series

MAYA Design Inc., Pittsburgh, Pennsylvania, 2008

Description

Our challenge was to help clients and prospects better understand, on a fundamental level, what we mean when we use the words “information” and “architecture.” We needed to use a narrative style and aesthetic that reflected the eclectic personality of MAYA, a 20-year-old technology design and innovation lab. 

Juror Notes

Tackling a question like “What is information?” only makes me want to sigh. MAYA has done a nice job of unraveling the mystery with ease through simple graphics and nicely timed transitions. 

Collections: AIGA 365: 30 (2009)
Discipline: Promotional design and advertising
Format: Promotion, Video

Credits

Design firm
MAYA Design Inc.
Author
Seung Chan
Creative director
Matthew J. Ross
Illustrator
Matthew J. Ross
Editors
Dr. Peter Lucas, Mickey McManus
Writer
Seung Chan Lim
Music
Matthew J. Ross
Information architect
Dr. Peter Lucas
Animator
Matthew J. Ross
Client
MAYA Design Inc.
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